That's illegal.
(Source: see reply)
(4) A pharmacist who advertises prescription drugs in a manner which provides price informa-tion to consumers may identify professional or convenience services provided by the pharmacy or pharmacy department, or may include other written, printed or graphic matter, provided that no information incl…
(4) A pharmacist who advertises prescription drugs in a manner which provides price informa-tion to consumers may identify professional or convenience services provided by the pharmacy or pharmacy department, or may include other written, printed or graphic matter, provided that no information included in such advertising shall be false, deceptive or misleading.
(5) Whenever a pharmacist advertises prescription drugs in a manner that provides price information to consumers, any stated price with respect to a particular prescription drug shall include all charges to the consumer. These charges shall include, but not be limited to, any professional or handling fees and any mailing and delivery fees. This advertising may indicate each separate fee which is to be added to the price of the prescription drug .
(6) The requirements of 247 CMR 9.03 apply to all prescription drug advertisements, including price lists, catalogs, and other promotional material, whether mailed, posted in a pharmacy, placed in a newspaper, or aired on radio or television, which serve to
provide consumers with information regarding the price charged for prescriptions.
That's illegal.
(Source: see reply)
(4) A pharmacist who advertises prescription drugs in a manner which provides price informa-tion to consumers may identify professional or convenience services provided by the pharmacy or pharmacy department, or may include other written, printed or graphic matter, provided that no information included in such advertising shall be false, deceptive or misleading.
(5) Whenever a pharmacist advertises prescription drugs in a manner that provides price information to consumers, any stated price with respect to a particular prescription drug shall include all charges to the consumer. These charges shall include, but not be limited to, any professional or handling fees and any mailing and delivery fees. This advertising may indicate each separate fee which is to be added to the price of the prescription drug .
(6) The requirements of 247 CMR 9.03 apply to all prescription drug advertisements, including price lists, catalogs, and other promotional material, whether mailed, posted in a pharmacy, placed in a newspaper, or aired on radio or television, which serve to
provide consumers with information regarding the price charged for prescriptions.
(Source: https://pcshq.com/?page=phtechsrulesandreg2007.pdf) :
Also see https://www.natlawreview.com/article/price-comparison-advertising-massachusetts-law
Clarification : What's illegal is advertising in and then refusing to accept Good Rx.
More info at https://www.goodrx.com/coupon?drug_id=40649&pharmacy_id=2&quantity=20&price_tab=coupons&